Jamie Reid vs McDonalds I’m Lovin’ It / I’m Hatin’ It

McDONALD’S IS NOT PUNK IT’S SHIT
WE DON’T NEED TO EXPLAIN WHY
… BUT …

WHAT HAPPENS WHEN THE RECUPERATION** OF THE REBELLION BECOMES THE DÉTOURNEMENT* OF THE REBELLION?

WILL IT GENERATE AN ACCELERATING VORTEX OF
DÉTOURNEMENT* RECUPERATION** FEEDBACK LOOPS?

WILL THE PLANET DESTROYERS BECOME THE SAVIOURS OF US ALL?
WILL THE REVOLUTION BE JUNK?
WILL THE JUNK BE PUNK?

WILL ART BECOME HIGH IN SATURATED FAT SUGAR & SALT MADE BY FLATULANT BEASTS SELLING THE ECOLOGICAL DREAM IN
SUSTAINABLY SOURCED STYRAFOAM CUPS?

WHERE WILL IT ALL END?
 
JAMIE REID vs McDONALD’S
LOVE vs HATE
PLANETARY DESTRUCTION
REVOLTING CARNAGE

FUCK HUMANS
FUCK THE PLANET
LONG LIVE McDONALD’S

*Détournement: A détournement (French: [detuʁnəmɑ̃]), meaning “rerouting, hijacking” in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI’s inaugural 1958 journal as “[t]he integration of present or past artistic productions into a superior construction of a milieu”.
 
**Recuperation: In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed and commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective. More broadly, it may refer to the cultural appropriation of any subversive works or ideas by mainstream culture. It is the opposite of détournement, in which images and other cultural artefacts are appropriated from mainstream sources and repurposed with radical intentions.