Jamie Reid vs McDonalds I’m Lovin’ It / I’m Hatin’ It

£175.00

Jamie Reid vs McDonald’s

Détournement Recuperation Feedback Loop
For full information regarding this release scroll down

Released on the occasion of the Art Car Boot Fair, Margate
28th September 2019
SPECIAL ART CAR BOOT FAIR PRICE
REVERTS TO FULL PRICE ON 30th SEPT

Released simultaneously with Jamie Reid’s LOVE INFINITE screen print

Two colour screen print over full colour poster on silk poster paper

42 x 60 cm
Edition of 500

Signed and numbered by the artist
Comes with FREE photocopy pamphlet of Détournement Recuperation Feedback Loop explanatory text

WARNING:
L-13 screen-prints are not slick lifestyle products: more the work of vandals,  hooligans and artists than interior designers. These prints have the requisite amount of misprint and offsetting, overprinting and physical abrasion. They may have additional finger prints, smudges, tears, dents, creased edges and other marks that bare testimony to their making. The hip will find this beautiful and the squares will find it abhorrent.

In stock

SKU: JRSPMCDILI Categories: ,

Description

JAMIE REID vs McDONALD’S  
DÉTOURNEMENT* RECUPERATION** FEEDBACK LOOP

THOSE PAYING ATTENTION WILL HAVE NOTICED THE FAST=JUNK FOOD GLOBAL GIANT McDONALD’S RECUPERATION MISUSE=ABUSE and PERVERSION OF PUNK “STYLE” GRAPHICS ARE LIFTED STRAIGHT FROM JAMIE REID’S PIONEERING DESIGNS: MOST NOTABLY ‘NEVER MIND THE BOLLOCKS’.

McDONALD’S IS NOT PUNK IT’S SHIT
WE DON’T NEED TO EXPLAIN WHY
… BUT …

WHAT HAPPENS WHEN THE RECUPERATION** OF THE REBELLION BECOMES THE DÉTOURNEMENT* OF THE REBELLION?

WILL IT GENERATE AN ACCELERATING VORTEX OF
DÉTOURNEMENT* RECUPERATION** FEEDBACK LOOPS?

WILL THE PLANET DESTROYERS BECOME THE SAVIOURS OF US ALL?
WILL THE REVOLUTION BE JUNK?
WILL THE JUNK BE PUNK?

WILL ART BECOME HIGH IN SATURATED FAT SUGAR & SALT MADE BY FLATULANT BEASTS SELLING THE ECOLOGICAL DREAM IN
SUSTAINABLY SOURCED STYRAFOAM CUPS?

WHERE WILL IT ALL END?
 
JAMIE REID vs McDONALD’S
LOVE vs HATE
PLANETARY DESTRUCTION
REVOLTING CARNAGE

FUCK HUMANS
FUCK THE PLANET
LONG LIVE McDONALD’S

*Détournement: A détournement (French: [detuʁnəmɑ̃]), meaning “rerouting, hijacking” in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI’s inaugural 1958 journal as “[t]he integration of present or past artistic productions into a superior construction of a milieu”.
 
**Recuperation: In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed and commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective. More broadly, it may refer to the cultural appropriation of any subversive works or ideas by mainstream culture. It is the opposite of détournement, in which images and other cultural artefacts are appropriated from mainstream sources and repurposed with radical intentions.

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