TWO NEW JAMIE REID EDITIONS
*RELEASE DATE: 28TH SEPTEMBER 2019*
I’M LOVIN’ IT
I’M HATIN’ IT
JAMIE REID vs McDONALD’S
DÉTOURNEMENT* RECUPERATION** FEEDBACK LOOP
THOSE PAYING ATTENTION WILL HAVE NOTICED THE FAST=JUNK FOOD GLOBAL GIANT McDONALD’S RECUPERATION MISUSE=ABUSE and PEVERSION OF PUNK “STYLE” GRAPHICS ARE LIFTED STRAIGHT FROM JAMIE REID’S PIONEERING DESIGNS: MOST NOTABLY ‘NEVER MIND THE BOLLOCKS’.
*Détournement: A détournement (French: [detuʁnəmɑ̃]), meaning “rerouting, hijacking” in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI’s inaugural 1958 journal as “[t]he integration of present or past artistic productions into a superior construction of a milieu”.
**Recuperation: In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed and commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective. More broadly, it may refer to the cultural appropriation of any subversive works or ideas by mainstream culture. It is the opposite of détournement, in which images and other cultural artefacts are appropriated from mainstream sources and repurposed with radical intentions.
THE YIN TO THE YANG
TO REDRESS THE BALANCE
AND REALIGN THE ENERGIES
TOWARDS UNIVERSAL MAJESTY
A SECOND PRINT RELEASED SIMULTANEOUSLY
Both prints available from
THE ART CAR BOOT FAIR
Dreamland, 49-51, Marine Terrace, Margate, CT9 1XJ
Tickets available at www.artcarbootfair.com
A limited quantity reserved for L-13 subscribers will be available from the L-13 website at the same time.